Over the years, skateboarding has had a huge impact of what we now see as a Hip-Hop streetwear style. Since 1960s, Hip-hop fashion started developing associations with skate, Japanese streetwear and punk. “There was this shift from a hive mind mentality of style toward a championing of individuality” This suggests, that as more younger rappers entered the industry, hip-hop culture shifted towards having a “unique voice” and a lot of fashion companies saw the opportunity to market their products through these emerging trends. Nowadays, hip-hop fashion has become very diverse and a lot of different styles can be associated with it.